Strength-Based Communication: What it Is, Why it Matters and How to Do it Well (Yes, Even In Today's Political Climate)

In today's challenging political climate, many nonprofit leaders are focused on what they can't say—but what if we shifted our attention to what we can say? In this episode of Changemaker Conversations, we're exploring strength-based communication and why it's more relevant than ever for nonprofits navigating anti-DEI pressures and funding restrictions.

Alyssa and Lindsay share their decade-plus journey developing strength-based communication frameworks with organizations like Feeding America, Boys & Girls Clubs of America, and the McCormick Foundation—and the data proves it works. From increased donor engagement to stronger brand metrics, organizations taking this approach are seeing real results without sacrificing their values or their fundraising goals.

If you're struggling to stay true to your mission while adapting to new federal regulations and "off-limits language", or if you're simply ready to communicate about the people you serve in more empowering ways, this episode will show you how.

Here's what you'll learn in this episode:

• What strength-based communication is and how it differs from stereotype-based and need-based communication
• Why leading with opportunity instead of deficit doesn't hurt fundraising (and often improves it)
• How to navigate current federal word restrictions while staying true to your values
• Real examples from major nonprofits that have successfully made this shift
• Practical first steps for moving your organization toward strength-based communication
• Common misconceptions holding boards and leadership back from adopting this approach

Episode Blog Post and Transcript --> 

| MENTIONED |

• • Prosper Strategies Strength-Based Communication 101 Guide
  • Prosper Strategies Strength-Based Communication resources
  • Examples:
    • Feeding America
      • Feeding America Need-Based Example: "I am Hunger in America"
      • Feeding America Strength-Based Example: "The Full Effect" PSA 
    • World Vision
      • World Vision USA: Chosen
      • World Vision Child Sponsorship
    • More Examples
  • FrameWorks Institute

| CONNECT |

• ChangemakerConversations.com for show notes and additional resources
• Prosper-Strategies.com to learn more about strength-based communication consulting
• Hello@ChangemakerConversations.com with questions or to discuss strength-based communication for your organization
• On LinkedIn with Alyssa Conrardy, Lindsay Mullen and Prosper Strategies